MMN

“For Nemea, the beginning of autumn is a celebration! It’s the harvest season! At the beginning of September every year, the 3-day celebration of Nemea’s wines, the ‘Great Days of Nemea,’ takes place. The events are organized by the Municipality of Nemea and the Association of Nemea Winemakers and are dedicated to showcasing the wine richness of the region and Agiorgitiko, one of the most famous and dynamic wine varieties internationally.

During the three-day events, wineries organize tastings, vineyard tours, wine knowledge seminars, and a series of cultural activities, including concerts, exhibitions, workshops, and more. Lafazanis Winery, like every year, actively participated in the festival in 2023, organizing a series of cultural events. The redesign of its corporate identity was an opportunity to approach the office for the creation of the event’s visual identity. The goal was to promote the new corporate identity and effectively promote the events on social media.

Design

The main axis was the shape of the new logo combined with the composition of some symbols of the event, resulting in the new identity, achieving both the promotion of the events and the promotion of the new corporate identity. Subsequently, a series of illustrations were implemented using a direct and modern visual language for each event separately, and the project was completed with the creation of informative posts on social media, the design of printed materials, programs, invitations, graphics, etc.”

Services