Kalligenia Natural Cosmetics was founded in 2020 and offers quality products for a beautiful and healthy skin.The brand creates its own unique formulas using ingredients from Greek nature.
All products comprise of natural ingredients. They are carefully chosen with the aim to offer a hydrating, soothing and nutritive effect on skin.
The marketing department of the company approached us with a request to design all applications of visual communication, from the logo and the brand name to the packaging.
Packaging
For the design of the external packaging we adopted structural forms that go beyond the strict orthogonal shape of competition. We emphasized the imaging with simple minimal lines that depict flowers, attributed to the natural source of the raw material.
Finally, the paper that was selected for the packaging production was the materica skin, which resembles human skin to the touch and the colour. For the imaging and the information we used the foil rose gold technique, aiming to achieve the perfect colour harmony in the final product, through the sense of luxury, purity and high aesthetics.
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