GENOSOPHY (discover yourself) is the name of the genomic predisposing service provided by the EMBIODIAGNOSTIKI company, with headquarters in Greece.

The aim of the company is health improvement through utilization of the most recent knowledge and technological advances in the field of genetic variation and epigenetic modifications.

The genetic tests mainly focus on the examination of over a hundred genetic variants with a modulatory, by health professionals, effect. The results of the genetic tests would assist the health professionals to provide individualized recommendations based on the genetic background.

The sampling for the genetic testing is performed by the customer with a self-collection epithelial cells sample kit.

This genetic testing is not used for diagnostic purposes but for research analysis. The interpretation of the results is the sole responsibility of the attending doctor or health professional.

Research

Following the development of the company’s identity, the need arouse for the packaging design of the sample collector. This had to be individualized to accommodate instances of single sample collections. Also important was the creation of a 10-packages demonstration and promotion display. This display is hosted within waiting and examination rooms of health professionals, dietary departments of gyms and elsewhere.

The main concepts that had to be signified in the design throughout the packaging and promotion applications were accuracy, detail and indirect information regarding the genetic research. Equally important was also the visual representation of the balance as a concept of the genetic test; aiming at a balanced health status through suitable scientific recommendations.

The end product should refer to genetics, science and innovation.

Design

The 3-dimensional design approach of the promotional stand refers indirectly to this research through the use of the double helix, while adding a futuristic element to the overall design. The transparency feature also creates a unique creation and at the same time promotes the allusiveness of the design with an imminent revelation.

Services

• Creative strategy

• Brand development

• Concept

• Custom die cut prototype design / illustration

• Photography